Newcastle United takeover: This is why relegation could cost Mike Ashley £100m

Mike Ashley could be forced to slash his Newcastle United asking price by £100m if the club is relegated, according to one financial expert.
Watch more of our videos on Shots! 
and live on Freeview channel 276
Visit Shots! now

Newcastle, who were held to a 1-1 draw with Wolves at St James’s Park on Saturday evening, are in a relegation battle with under-fire Steve Bruce coming under increasing pressure.

Takeover talk continues to dominate the agenda on Tyneside and Ashley remains keen to sell to the PCP Capital Partners-led consortium.

Hide Ad
Hide Ad

Various legal avenues are being explored after the deal was withdrawn last year – with hopes high on the buying side that a positive conclusion can be reached.

Newcastle United owner Mike Ashley.Newcastle United owner Mike Ashley.
Newcastle United owner Mike Ashley.

However, one financial expert believes relegation would force Ashley to slash the asking price by £100m.

In a column for Football Insider, expert Kieran Maguire said: “The price that has been discussed with regards to the PIF takeover was £300m.

Mike Ashley was originally asking for about £350m but on the back of Covid, he’s had to drop the price. If they are out of the Premier League, there’s no guarantee you’re getting back first season.

Hide Ad
Hide Ad

“Anybody buying the club this summer if Newcastle were in the Championship is immediately looking at £60m less in broadcast money and no guarantee the club is going to return the following season.

“I think he would have to knock off around a third of his asking price, to about £200m. The reason I say that is because if I was a buyer then why would I buy Newcastle in the Championship when I can buy Derby County who are allegedly going for £60m?”

A message from the Football Clubs Editor

Our aim is to provide you with the best, most up-to-date and most informative Newcastle United coverage 365 days a year.

This depth of coverage costs, so to help us maintain the high-quality reporting that you are used to, please consider taking out a subscription; sign up here.

Your support is much appreciated. Richard Mennear, Football Clubs Editor