Newcastle United departure made official as CEO eyes 'world-class' replacements
Peter Silverstone officially left his role as Newcastle United chief commercial officer to take up a new role at another Champions League club.
Peter Silverstone has announced his new position at Juventus following his departure from Newcastle United.
Silverstone spent over three years as Newcastle United’s chief commercial officer but was placed on gardening leave after accepting the role as Juventus’ chief business officer in November.
Earlier this week, Silverstone took to LinkedIn to post: “Delighted, and proud, to share that I’m starting a new position as Chief Business Officer at Juventus Football Club!”
The update followed a lengthy post about his time at Newcastle after officially leaving the club last week.
Peter Silverstone confirms Newcastle United departure
Last week, Silverstone reflected on his job and achievements at Newcastle as he wrote on LinkedIn: “My final day at Newcastle United Football Club - and I want to say a sincere thank you to the club, the city, and the people who make it what it is.
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“I’m especially grateful to Darren Eales for hiring me and then backing me with unwavering trust from day one. His clarity, intellect, energy and humour set the tone: roll sleeves up, deliver, and enjoy the journey.
“I learned a huge amount from such an inspirational leader. Over the last three years, together we delivered a real step-change across the commercial platform and the wider club journey, including:
- A return of Champions League nights and a first domestic trophy in 70 years (led by Eddie Howe, Jason Tindall and their great team)
- ~130% commercial revenue growth
- A strengthened partner roster (with standout impact from Sela | صلة, adidas, Fenwick, and many others)
- International tours across the USA, Australia, Japan, Korea & Singapore — growing reach while driving revenue and profitability
- Material upgrades to fan experience and hospitality (St. James’ Stack, Rooftops & Wings)
- A full rebuild of Retail & Licensing delivering significant commercial uplift
- A Women's Championship record attendance of 38,502 at the derby clash vs. Sunderland- Exceptional growth of the Mags Membership proposition
“What I’m most proud of, though, is how we did it: in a values-led way. Newcastle United’s culture is built on Family - United As One - powered by Hard Work, Passion, Collaboration and Discipline. One city. United.
“We scaled the Commercial function from ~50 to almost 200 people with a continued focus on communication and collaboration.
“To my fellow Executive Team and SMT members (past and present) - Dan Ashworth, Simon Capper, Brad Miller, Paul Mitchell, Ross Wilson, John Staunton Sykes, Dominica O'Neil, Claire Alexander, James Bunce, Paul Catterson, John Devine, Steve Harper, Richie Hines, Lee Marshall, Steve Nickson, Eddie Rutherford - thank you for being great colleagues.
“The club is in excellent hands under you and the drive and leadership of David Hopkinson. Newcastle is a rare place - where club and community are inseparable. I’ll always be grateful for what we achieved together.
“Grazie e arrivederci. HWTL 🖤🤍.”
Newcastle United eye ‘world-class’ talent following Peter Silverstone’s departure
Newcastle’s new chief executive officer David Hopkinson has been searching for a replacement for Silverstone, though has suggested it won’t be in a like-for-like chief commercial officer role. Hopkinson has a strong commercial background and the club are looking to divide the chief commercial officer role up moving forward.
“We’re in the marketplace looking for a Chief Strategy Officer,” Hopkinson told The Gazette last month. “We’ll be looking for a Chief Marketing Officer.
“With Pete’s departure, we’re going to take the opportunity to think about whether we should have someone focusing exclusively on revenue. Pete had an overview on marketing and revenue – we’re going to do that differently moving forward.
“Some of it is structure, but then some of it is, ‘Who is the talent that is in that structure?’ I want to make sure that we’re recruiting world-class talent. I don’t know how long that will take, but we’re having world-class talent put their hand up for us.
“I had two conversations [in December] with folks that are saying, ‘Look, I see where this is going, I want to be part of it, it’s a rocket ship, I see that, and I want to get on that rocket ship’. They’re both foreigners.”