Sunderland have launched a seven-figure bid for Cheltenham Town striker Mo Eisa - but just who is he?
Jack Ross has made signing a striker a priority in the final weeks of the transfer window, and he may well have found his man in Eisa.
As reported by Roker Report yesterday evening, the Black Cats have launched a seven-figure bid to land the Sudanese striker ahead of their League One campaign.
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Despite his fine goal-scoring record, the Cheltenham man may still be relatively unknown to Sunderland fans.
So what do we know about the 24-year-old?
Here's all the information you need about the in-demand striker:
Where has he played?
Like many successful strikers now plying their trade in the upper echelons of English football, Eisa cut his teeth in non-league football.
After honing his skills at the Pro Touch Soccer Academy in London, the forward made the move to senior in 2012.
Spells at Dartford, Leatherhead and Corinthian gave him an introduction to life in non-league - but it was at Greenwich Borough where the striker hit his stride.
Eisa netted 55 times in just two seasons for the Isthmian League club, and such form naturally attracted attention.
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Trials at Norwich, Southend and Oxford all bore no reward, until a spell at Cheltenham brought about a permanent, full-time deal last summer.
He was initially signed to be a squad player by Gary Johnson but, after scoring four times in his first three competitive outings, Eisa became a regular.
The striker was quickly handed a two-year contract extension and ended the season with 25 goals in League Two.
What type of player is he?
Pacy, tricky and deadly in front of goal. Eisa really is a nightmare for defenders.
His pace is undoubtedly his main asset and allows him to play off the last defender, nipping in before applying a ruthless finish.
But since moving into the Football League, Eisa has managed to adapt his game and admits he is now comfortable playing in multiple roles.
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"My biggest strength is my finishing but I have nine assists this season and my overall game has improved so much," he said, during an interview with Sky Sports in April.
"I wasn't as good at holding the ball up and having my back to play when I first arrived as I am now. Now I am doing that more often."
Why does Jack Ross want to sign him?
Sunderland need a striker - that much is clear to see - and need someone who will find the net regularly.
That was lacking last season, especially when Lewis Grabban left the Stadium of Light, and Ross knows a natural goal-scorer is a necessity.
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In Eisa, he has found a player who is comfortable playing in a variety of roles across the frontline with such versatility undoubtedly useful.
But most importantly, he has identified Eisa as a goal-scorer. He is capable of scoring a wide variety of goals and should have little difficulty in adapting to League One life.
Will Cheltenham sell him?
While the Robins are in no rush to sell their star striker, manager Gary Johnson has suggested that a deal could be done if his asking price is met.
Speaking before Sunderland launched their bid, Johnson claimed that nobody had met Cheltenham's valuation of Eisa - which is believed to be around the £1.5m mark.
Speaking to Gloucestershire Live, the Cheltenham boss said: "He has been training very well and there is still a lot of interest, but nobody has reached near what we feel his valuation is.
"It's going up all the time, even in pre-season he is looking very much the part.
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"The good thing is the club don't want to lose him and we don't need to move Mo.
"He is happy and he will have a big career in the game, but we have to wait for the right club and the right bid and then they have a player they deserve, because he'll be worth treble or quadruple that in a year's time."