John Lewis Christmas advert 2024: how does The Gifting Hour compare to previous adverts - ranking

Ranking the ads from worst to best 🎄

After much hype and plenty of anticipation, the John Lewis Christmas advert has arrived and it certainly lives up to expectations. 

The Gifting Hour follows a woman who attempts to secure a last minute gift for her sister. She embarks on a magical journey through her past memories in a search for inspiration. 

It is a really brilliant effort and I love it - see the three reasons why here. But how does it compare to the previous John Lewis Christmas adverts? Let’s rank them to see which is best. 

The rating system is from one to five Jingle Bells - and is based on my personal opinion on how Christmassy the advert is, how well the storyline works, the choice of song and more. Do you agree with my ranking, let me know by emailing me: [email protected].

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