Latest odds for the Brit Awards as Sam Fender and Jade lead North East nominations

The biggest night in British music is nearly here and some huge names could win big.

For the first time in its history, the Brit Awards ceremony will take place outside of London this year.

The event follows in the footsteps of the MOBO Awards and Mercury Prize, which both took place in the North East over the last 12 years. Celebrities will be heading to Manchester for the show on Saturday night.

After success last year, Jade could win another Brit Award in 2026placeholder image
After success last year, Jade could win another Brit Award in 2026 | ADRIAN DENNIS/AFP via Getty Images

Some huge names from the North East are up for awards, and these are the odds of them winning in their categories.

Sam Fender is up for a series of awards including Album Of The Year. His third record ‘People Watching’ is currently joint second placed in the bookies’ odds list behind Olivia Dean’s ‘The Art Of Loving’ according to OLBG.

Fender is ranked second alongside Lily Allen’s West End Girl.

The North Tyneside local is also joint third to win Artist Of The Year. He is priced at 2/1 according to the same betting website alongside Lola Young while Olivia Dean is placed at evens. South Tyneside local Jade is priced at 8/1 in the same category.

OLBG also put Fender down the rankings for the Song Of The Year category. While ‘Messy’ by Lola Young and Man I Need by Olivia Dean are both priced at 6/4 joint favourites, Fender’s collaboration with Dean ‘Reign Me In’ is priced at 6/1.

This places it behind the two favourites as well as ‘Where Is My Husband’ by Raye, ‘Azizam’ by Ed Sheeran and ‘Blessings’ by Calvin Harris and Clementine Douglas.

The Brit Awards will take place on the evening of Saturday, February 28. The ceremony will be broadcast live on ITV.

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