Amber Peake
SEO and Trends Writer
Amber Peake
SEO and Trends Writer
I’m an SEO and trends writer at National World creating content across a range of our sites including Edinburgh Evening News, London World and Yorkshire Evening Post. I write a variety of national and regional articles but specialise in lifestyle, events and celebrities. I also enjoy writing about pop culture fads and delving into the latest TikTok trends. Originally from Essex, I studied journalism at Brunel University London and am now based in the Capital. I started my career in journalism at Express Online as a showbiz writer, before joining GRV Media sites HITC, The Focus and Reality Titbit where I focused on pop culture and TV. A highlight of my writing career so far would be getting the chance to talk to different stars from across the celebrity world, including both comedian Katherine Ryan and Diversity dancer and performer Perri Kiely. When I’m away from my desk, you’ll probably find me wrapped up in a new DIY project or following a viral recipe that I came across on TikTok. FYI Emily Mariko’s salmon rice bowl is *chefs kiss*. I'm also a serial TV re-watcher - the amount of times I've seen Ugly Betty, Gossip Girl and The Big Bang Theory is embarrassing.
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