The New Crown Hotel in South Shields to undergo a £434,000 transformation
South Shields’ New Crown Hotel is the next local Marston’s pub to undergo a major transformation, closing temporarily as it prepares to relaunch under the new sports concept, Grandstand, with market-leading big screen technology, menus, and events.
The New Crown Hotel in South Shields will close its doors on November 17 to allow for an exciting refurbishment before reopening as a ‘Grandstand’ sports pub on December 10. This transformation represents a significant investment of over £434,000.
The much-loved community pub will be transformed with new features designed to deliver a stadium-style experience on every visit. The refurbishment will include the installation of market-leading technology, such as new 3-metre-long and 1.8-metre-tall screen and multiple screen setup, state-of-the-art sound systems, and flexible tiered seating to guarantee a great view of the action.
A refurbished outdoor area with TV screens will be added, and locals will be able to order through the all-new Marston’s ‘Order & Pay’ app to ensure they never miss a minute of the action. The pub will also have a brand-new pool table and an improved darts area.
The New Crown Hotel will also be decorated with local sports memorabilia and is calling on the community to share photographs and items to help celebrate the achievements of local sports stars and teams, past and present.
General Manager, Grace Thompson, said: “We’re so excited to show off the new and improved pub! With a calendar of sports up ahead, the New Crown Hotel will be the perfect destination to get involved in big event atmosphere and soak up the action, especially thanks to some amazing new technology, food and drink offers and events.”
Located in the seaside town of South Shields, the New Crown overlooks the North Coast and is situated near the sandy South Shields Beach. Once reopened, the pub will show all key sporting fixtures, including football, rugby, cricket, tennis, F1, darts, horse racing, and more. Regulation dart boards and pool tables will return, alongside new competition leagues and free-to-play recreational sessions.
A new range of bar food will also be introduced, perfect for a half-time bite or to share with friends.
Local sports teams will be able to apply for a ‘Black Card’, giving them access to exclusive offers, endless chips on team nights, and rewards for celebrating wins at their local.
Marston’s has selected the New Crown Hotel for the Grandstand transformation due to its involvement with local sports teams, community groups, and charities. The refurbishment will create an exciting new proposition for local sports fans from South Shields and beyond.