.JPG?crop=3:2,smart&trim=&width=640&quality=70&enable=upscale)
The hotel on Sea Road, South Shields has recently undergone a £550,000 refurbishment after being taken over by North East firm High Street Hospitality.
The company borrowed £1.15 million for the purchase and renovation of the property, in a bid to regenerate the seafront.
It now boasts 34 fully refurbished en-suite bedrooms, including honeymoon suite, an American sports bar, cocktail bar, function room and even its traditional Maritime restaurant has been given an overhaul.
Meanwhile, the former on site fish and chip restaurant is now a modern Latin American restaurant, Loca.
Bosses say turnover has increased by more than 70% since it opened in June 2019.
What do you think of the transformation?
.JPG?crop=4:3&trim=&width=640)
1. A warm welcome
The hotel has seen trade increase since they reopened following the refurbishment, but its loyal customers have embraced the change too. | Johnston Press Photo: Stu Norton
2. The Maritime restaurant
The traditional Maritime restaurant has been given an overhaul and serves high quality, classic British dishes. | Johnston Press Photo: Stu Norton
.JPG?crop=4:3&trim=&width=640)
3. Cosy cocktails
The Maritime Bar, formally known as the Surfers Bar, serves cocktails and afternoon tea in cosy surroundings. | Johnston Press Photo: Stu Norton
.JPG?crop=4:3&trim=&width=640)
4. Bar 52
The American-style sports bar attracts new clientele to what was formerly a function room. | Johnston Press Photo: Stu Norton