From Cadbury to Lindt Easter eggs, here's how much packaging the nation's favourite brands are using
By Katie Grant
Easter eggs produced by the likes of Cadbury, Lindt and Mars will be gobbled up in their millions this month - but the amount of packaging these chocolate treats come wrapped in may leave a sour taste in some consumers’ mouths.
A consumer watchdog has weighed the packaging of the top 10 best-selling branded Easter eggs, revealing which ones will leave the recycling bins of chocolate lovers overflowing next Sunday.
Easter eggs unwrapped
Which? weighed all of the Easter eggs in their packaging and then again completely unwrapped. Here’s how they fared.
Thornton’s Classic Large Egg had the highest proportion of packaging, tipping the scales at 418g in its wrapping, but weighing a considerably less substantial 264g without. The packaging of this egg accounts for more than a third (36.4 per cent) of the entire product’s weight.
Thornton’s Classic Large Egg had the highest proportion of packaging, according to Which? analysis (Photo: Which?)
This was followed by Lindt’s Lindor Milk Chocolate Easter Egg which weighed in at 420g with its packaging and 302g without, meaning 28.1 per cent of the product’s weight can be attributed to the cardboard, plastic and foil wrapping.
Mars Milk Chocolate Easter Egg and Chocolate Bar came in third, measuring 188g with packaging and 142g without, a difference of 25.1 per cent.
Cadbury's giant Creme Egg has 168g of packaging (Photo: Which?)
And Cadbury's Giant Creme Egg, a perennial favourite, came just behind with 168g worth of packaging, accounting for 25.1 per cent of the product’s total 668g weight.
Cadbury eggs also took fifth and sixth position in the chart. The confectionery titan’s Mini Eggs Extra Large Easter Egg weighed 380g in its packaging and 288g without it, meaning just under a quarter (24.2 per cent) of the product comprises wrapping. And its Dairy Milk Extra Large Easter Egg weighed 678g in the box and 522g outside, a difference of 23 per cent.
Cadbury's Twirl Easter egg comes packaged almost entirely in cardboard (Photo: Which?)
The chocolate company was also responsible for the egg with the least amount of packaging. Cadbury’s Twirl Large Easter Egg weighed 362g when wrapped and 290g afterwards, with the packaging making up 18.8 per cent of its weight, Which? found. The watchdog also noted that the Twirl egg comes packaged almost entirely in cardboard so nearly all of it can be recycled.
Completing the list are Galaxy’s Milk Chocolate Indulgent Collection Easter Egg in seventh place, Maltesers Large Teasers Easter Egg in eighth position and Cadbury's Wispa Large Easter Egg at number nine, with their packaging accounting for 22.5 per cent, 21.6 per cent and 20.3 per cent respectively.
“The UK produces around 11.5 million tonnes of packaging waste every year, and much of this comes from food and drink packaging,” said Nikki Stopford, director of research at Which?.
“It’s great to see that some manufacturers have taken on board concerns about excessive packaging and that chocolate lovers can enjoy their eggs without too much compromise,” she added.
This piece originally appeared on our sister site, iNews
Read also: we test the best premium Easter eggs