The Newcastle United takeover made mainstream media headlines in October, but how has that affected their social media following?
Well, research conducted by betting experts Betpack examined the verified social media profiles of each football club in this season’s Premier League to reveal which club has the highest social media following. The analysis was based on each club’s combined number of followers across TikTok, Facebook, Instagram and Twitter.
A spokesperson for Betpack said: “The Premier League is the world’s richest and most popular football league, which is demonstrated in each club’s vast social media following.
“Today, social media completely dominates the way fans interact and engage with the clubs they are passionate about, so it is fascinating to see each club’s popularity across the platforms.”
Using this research, we take you through the social media following of each Premier League side and rank them from least followed, to most followed:
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17. Manchester City - 87,200,000
Pep Guardiola is building one of the most dominant sides these shores have ever seen and 87,200,000 followers worldwide can’t not love the brand of football seen every week at the Etihad Stadium. Photo: ADRIAN DENNIS
18. Liverpool - 100,300,000
At home and in Europe, Liverpool remain one of the most dominant sides and credit for that has to go to Jurgen Klopp. The Reds have a social media following of 100,300,000 worldwide. Photo: OLI SCARFF
19. Chelsea - 107,300,000
The reigning European champions have amassed a social media following of 107,300,000. Photo: KARIM SAHIB
20. Manchester United - 171,800,000
Rather unsurprisingly, Manchester United lead the way. Despite struggling on the field, they continue to dominate off the field and have a worldwide following of 171,800,000 across social media platforms. Photo: Ash Donelon