The Newcastle United takeover made mainstream media headlines in October, but how has that affected their social media following?
Well, research conducted by betting experts Betpack examined the verified social media profiles of each football club in this season’s Premier League to reveal which club has the highest social media following. The analysis was based on each club’s combined number of followers across TikTok, Facebook, Instagram and Twitter.
A spokesperson for Betpack said: “The Premier League is the world’s richest and most popular football league, which is demonstrated in each club’s vast social media following.
“Today, social media completely dominates the way fans interact and engage with the clubs they are passionate about, so it is fascinating to see each club’s popularity across the platforms.”
Using this research, we take you through the social media following of each Premier League side and rank them from least followed, to most followed:
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13. Everton - 10,200,000
The appointment of Frank Lampard was met with great hope and expectation from the Goodison Park faithful. Everton’s 10,200,000 social media followers will hope they can kick-on from a very good win against Leeds United at the weekend. Photo: Clive Brunskill

14. Leicester City - 18,000,000
The 2015/16 Premier League champions have been one of England’s most exciting sides to watch in recent years and they have amassed a huge 18,000,000 followers across social media. Photo: Michael Regan

15. Tottenham Hotspur - 55,600,000
Tottenham’s move to their new stadium was expected to signal the start of their expansion into becoming one of Europe’s biggest club sides. A following of 55,600,000 on social media shows their huge potential. Photo: Ryan Pierse

16. Arsenal - 80,300,000
The Gunners are traditionally one of England’s most successful sides and their 80,300,000 followers on social media shows that even though they have had relatively little success domestically and in Europe, they remain one of England’s most supported teams. Photo: David Price

