Premier League footballers now have thousands, even millions, of followers on social media sites, giving them huge platforms that can be used for advertising.
Research conducted by MyProtein has uncovered the huge amounts of money each Premier League player can earn every time they share a sponsored post on Instagram.
So who leads the way in the Newcastle United squad? And how do they compare to some of the highest potential Premier League earners?
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1. Dwight Gayle
Followers: 73,500 Potential earning per post: £316 Newcastle United rank: 11th Photo: Stu Forster
2. Freddie Woodman
Followers: 83,600 Potential earning per post: £360 Newcastle United rank: 10th Photo: George Wood
3. Jamaal Lascelles
Followers: 91,800 Potential earning per post: £395 Newcastle United rank: 9th Photo: Ian MacNicol
4. Isaac Hayden
Followers: 100,000 Potential earning per post: £430 Newcastle United rank: 8th Photo: Alex Morton