Premier League footballers now have thousands, even millions, of followers on social media sites, giving them huge platforms that can be used for advertising.
Research conducted by MyProtein has uncovered the huge amounts of money each Premier League player can earn every time they share a sponsored post on Instagram.
So who leads the way in the Newcastle United squad? And how do they compare to some of the highest potential Premier League earners?
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5. Joelinton
Followers: 111,000 Potential earning per post: £477 Newcastle United rank: 7th Photo: Stu Forster
6. Fabian Schar
Followers: 124,000 Potential earning per post: £529 Newcastle United rank: 6th Photo: Alex Livesey
7. Federico Fernandez
Followers: 192,000 Potential earning per post: £826 Newcastle United rank: 5th Photo: Alex Pantling
8. Callum Wilson
Followers: 319,000 Potential earning per post: £1,372 Newcastle United rank: 4th Photo: Pool