Premier League footballers now have thousands, even millions, of followers on social media sites, giving them huge platforms that can be used for advertising.
Research conducted by MyProtein has uncovered the huge amounts of money each Premier League player can earn every time they share a sponsored post on Instagram.
So who leads the way in the Newcastle United squad? And how do they compare to some of the highest potential Premier League earners?
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9. Joe Willock
Followers: 478,000 Potential earning per post: £2,055 Newcastle United rank: 3rd Photo: Pool
10. Allan Saint-Maximin
Followers: 593,000 Potential earning per post: £2,537 Newcastle United rank: 2nd Photo: Naomi Baker
11. Miguel Almiron
Followers: 679,000 Potential earning per post: £2,915 Newcastle United rank: 1st Photo: Pool
12. Cristiano Ronaldo
Followers: 352,000,000 Potential earning per post: £1,505,000 Photo: Michael Regan