There are a few less Sports Direct signs at Newcastle United's training ground – here's why

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There are a few less Sports Direct adverts at Newcastle United – thanks to a South Tyneside-based firm.

Steve Bruce faced the media this morning at the club’s training ground ahead of tomorrow’s home game against Chelsea.

And the Sports Direct adverts behind him had been replaced by new ones advertising Barbour International, one of South Shields-based clothing manufacturer Barbour’s brands.

A short-term promotion of the brand is understood to have been agreed between Newcastle and Barbour.

The deal includes some pitchside LED advertising.