There are a few less Sports Direct signs at Newcastle United's training ground – here's why
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There are a few less Sports Direct adverts at Newcastle United – thanks to a South Tyneside-based firm.
Steve Bruce faced the media this morning at the club’s training ground ahead of tomorrow’s home game against Chelsea.
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Hide AdAnd the Sports Direct adverts behind him had been replaced by new ones advertising Barbour International, one of South Shields-based clothing manufacturer Barbour’s brands.
A short-term promotion of the brand is understood to have been agreed between Newcastle and Barbour.
The deal includes some pitchside LED advertising.