Beyond Van Gogh opens to the public on July 11, transporting audiences into 300 of the the Dutch Post-Impressionist painter’s great works.
It’s a chance to see Newcastle Arena as you’ve never seen it before, with the main floor transformed into a 10,000 sq ft world of colour, light and sound.
We went for a sneak peek ahead of its 29-day run and Anna Parry from producers Annerin Productions says North East audiences can look forward to a special experience.
“The real aim is that you leave here feeling you’ve stepped into one of Vincent Van Gogh’s paintings,” she explained.
More than seven million people globally have experienced the show so far - and now it’s the North East’s turn.
Speaking about people’s reactions to the show, Anna said: “You have people that leave here so happy, because people are coming on date nights, people are coming with their families, it’s just a really nice atmosphere.
“You also have people that are moved to tears because, in his lifetime, he experienced his own kind of depression and I think there’s a lot of emotion that comes with the show as well.”

5. Captivating audiences
With a capacity of up to 2,700 visitors per day, the immersive exhibition is expected to welcome tens of thousands of visitors during its 29-day run. | Iconic Media Group

6. Telling the story of one of the world's greatest artists in a new way
The show lasts one hour and runs from 10am - 6:30pm Monday-Wednesday, Saturday & Sunday and 10am - 7:30pm Thursday & Friday. Tickets are priced from £16-£45 across a range of experiences and under 3s go free from https://www.beyondvangogh.co.uk/city/newcastle | Iconic Media Group

7. Immerse yourself in more than 300 paintings
Visitors will be able to meander through masterpieces including The Starry Night, Sunflowers and Café Terrace at Night as the artworks come to life, swirling and blooming across walls and floors, creating a fully immersive experience. | Iconic Media Group

8. Sunflower Alley
Alongside the main immersive gallery, visitors will exit through a beautifully designed reflection space, including a striking Sunflower Alley inspired by Van Gogh’s most celebrated works. | Iconic Media Group

