Castore announces 'landmark deal' and drops hint over future kit deals - amid strong Newcastle United links
Castore, the sportswear brand heavily tipped to become the new kit supplier of Newcastle United, has announced a "landmark deal” with Wolverhampton Wanderers – and dropped a hint over future partnerships.
The fast-growing Liverpool-based brand, launched by brothers Tom and Phil Beahon in 2015, has unveiled Wolves as its first-ever Premier League kit deal.
And it is believed the Magpies could be next, with their current deal with Puma set to expire this summer.
Castore’s growing portfolio includes Scottish Premiership champions Rangers, as well as leading athletes such as Sir Andy Murray – a part-owner – England rugby international Owen Farrell and Masters-winning golfer Patrick Reed.
Indeed, bosses also reached an agreement with Formula One team McLaren earlier this month, reportedly valued at £30million.
Speaking about the Wolves kit deal, Tom Beahon said: “As a brand deeply committed to the ethos of marginal gains and performance excellence, Castore is the perfect match for a football club like Wolves, who have proven over the last four years that nothing is impossible when you have commitment, courage and dedication.
“We are delighted to be partnering with such an ambitious organisation and look forward to supporting the team as they continue to progress and challenge the established elite of English football."
Interestingly, Beahon says Castore will only “partner with clubs who have ambitions to compete at European level”.
Newcastle have only once played in Europe during Mike Ashley’s 14-year tenure, and this season were again dragged into a relegation battle.
United, however, maintain a worldwide fanbase, despite their decline under the Sports Direct tycoon.
Beahon continued: “We were very clear when we made the decision to enter the football market that we would only partner with clubs who had ambitions to compete at European level – it was clear from the very beginning that everyone at Wolves, from the ownership down, are wholly committed to that goal, which is perfectly aligned with Castore’s own ambitions of challenging the existing sportswear market incumbents.
“Both Castore and Wolves are extremely innovative, and this partnership represents that ethos. We are delighted to be part of the Wolves pack and look forward to developing world class products for the team and fans in the years ahead.”