Eddie Howe reveals unique Newcastle United sales pitch to transfer targets
Eddie Howe says he doesn’t need to give prospective Newcastle United signings the hard sell – as the Premier League club “sells itself”.
However, Howe still sells his way of working – and his coaching “philosophy” – to transfer targets in an attempt to convince them that they can prosper at St James’s Park.
The club has signed Sven Botman, Nick Pope and Matt Targett at a cost of around £60million so far this summer, and Howe hopes to add two more attacking players to his squad before the transfer deadline at the end of the month.
Asked how he sold the club to prospective signings, United’s head coach said: “I don’t find that very difficult at all, to be honest.
"The club sells itself to a degree, because of its history, because of the supporters, because of the stadium. I think, when you speak to players, everyone’s well aware of what Newcastle represents.
"What I have to sell is my way of working, my coaching philosophy, the way I want to play the game, my staff, the squad we have.
"I think they’re the things people, players maybe don’t know enough about, so you’re trying to give them a good representation of that, and trying to convince them this is the best decision for their career at this moment in time, so we can help develop them.
"That’s where I’ll have to go into detail.”
Meanwhile, Botman, signed from Lille for £35million, revealed why he joined Newcastle in an interview with the Gazette last month.