‘A true giant’ - Newcastle United CEO reacts to tragic Kevin Keegan passing & announces St James' Park tribute area

Newcastle United CEO David Hopkinson has paid tribute to club icon Kevin Keegan after his tragic passing aged 75.

David Hopkinson has hailed Kevin Keegan as “a true giant” following his passing at the age of 75.

News broke earlier today that Keegan - one of Newcastle United’s greatest ever figures - tragically lost his battle with cancer. The legendary former Toon player and manager twice saved the Magpies, coming within a whisker of the Premier League title from the dugout in 1995-96.

His cancer diagnosis became public in January - just hours before Newcastle’s Keeganesque 4-3 win over Leeds United. A statement from his family confirmed the loss of a true black-and-white icon.

The Gazette has launched a WhatsApp NUFC channel to bring the latest news, analysis and team & injury updates directly to your phone. Simply click this link to join our NUFC WhatsApp channel.

David Hopkinson statement

Tributes have poured in for Keegan from across the Newcastle landscape. Toon CEO Hopkinson has honoured the club icon - and confirmed an area outside of St James’ Park will be made available to pay respects.

“Today is an incredibly sad day in the history of Newcastle United,” Hopkinson said via the club website. “Kevin Keegan was far more than a legendary player and manager. He was a symbol of hope and belief, and a man whose connection with this football club and the North East was genuine, profound and enduring.

“For generations of supporters, Kevin was the beating heart of Newcastle United. He helped to shape what this club means, not only in Newcastle, but around the world. His impact will be felt for generations to come.

“On behalf of everyone at Newcastle United, I would like to express my deepest condolences to Kevin's wife Jean, his family, friends and all those who had the privilege of knowing and working alongside him, including many who continue to work for the club today.

“We know supporters will want to pay their own respects to Kevin in the coming days. We will immediately prepare an area at the South West corner of St James' Park where floral tributes can be laid and where fans can come together to remember one of the greatest figures in our club's history.

“During this period of mourning for our football club and our city, flags at St James’ Park will fly at half-mast and our players across all teams will observe a minute’s silence before their next training sessions as we remember Kevin together.

“As we reflect on Kevin’s passing, we will also carefully consider how best to honour his remarkable life and legacy both in the short and long term. Today, however, we simply mourn the loss of a true giant of our history, and our thoughts are with everyone who loved him. Rest in peace, Kevin. David Hopkinson.”

News you can trust since 1849
Follow us
© 2026 Iconic Media Group Ltd. All rights reserved.Cookie SettingsTerms and ConditionsPrivacy notice