The Gallowgate End bar – named after Newcastle United’s all time record goalscorer Alan Shearer – opened in December 2004 before being rebranded as NINE Sports Bar & Lounge in 2013.
The rebrand was one of countless unpopular decisions made under Mike Ashley’s 14 year ownership.
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But with the takeover of PIF, PCP Capital Partners and RB Sports & Media in October last year, talk of a return of the Shearer’s Bar name resurfaced. Much like the removal of the Sports Direct advertisements, it’s a simple yet effective improvement to St James’s Park in the eyes of the Newcastle fan base.
The bar has been closed since March 7 and is expected to reopen as Shearer’s on March 18. The NINE signage has been taken down and replaced by a revamped ‘Shearer’s’ logo over the entrance.
Newcastle’s next home game is against Wolverhampton Wanderers on Friday, April 8 (8pm kick-off).