'Relentless ambition' - Newcastle United announce multi-year agreement after triple deal
Newcastle United have confirmed their latest sponsorship agreement.
Newcastle United have announced a new multi-year deal with LeoVegas Group-owned BetMGM as their European Betting Partner.
CEO David Hopkinson and the Magpies’ commercial team have worked hard over the summer to secure sponsorship deals in an attempt to close the gap on the Premier League’s so-called Big Six.
Knox Hydrate bought the naming rights to the club’s Benton training ground and also became their front-of-shirt sponsor, while also welcoming fintech company SumUp as their official training kit sponsor,
BetMGM first came on board with Newcastle in 2023 and has decided to extend their partnership.
The Gazette has launched a WhatsApp NUFC channel to bring the latest news, analysis and team & injury updates directly to your phone. Simply click this link to join our NUFC WhatsApp channel.
Newcastle United announce sponsorship extension
“Our partnership with BetMGM has become a real favourite amongst our supporters over the last three seasons, consistently delivering memorable, fan-first experiences and generating viral moments that have driven our marketing ambitions, " said Dave O’Connor, Newcastle's Chief Revenue Officer,
“Renewing our partnership is testament to the strong trust and shared success we’ve built together. It reinforces our relentless ambition to build a powerful, global commercial portfolio, partnering with best-in-class brands across diverse sectors.”
LeoVegas Group Managing Director UK&I, Andy Wright, added, “Newcastle United's ambition matches our own, and that shared drive is what's made this partnership so natural from the start. Supporters have fully embraced the BetMGM brand, and moments like the Half-Time Challenge is exactly why we wanted to extend our commitment.
“As we continue to grow, partnering with a club that shares our appetite to get better every year is exactly where we want to be - and we're looking forward to bringing even more of that signature Las Vegas energy to St. James' Park this season and beyond."