Newcastle United's biggest problem highlighted as Liverpool strike £300m deal
Liverpool have just announced the most lucrative shirt sponsorship deal in Premier League history.
Newcastle United’s Premier League rivals Liverpool have confirmed a new lucrative sponsorship deal worth a reported £300million over five years.
The Reds have confirmed a five-year front-of-shirt sponsorship deal with Turkish Airlines from June 1, 2027.
According to various reports, the deal is worth more than £300million in total and more than £60million per season. The deal is understood to be the most lucrative of its kind in Premier League history.
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A statement released by Liverpool read: “The announcement marks the next chapter in Liverpool FC’s commercial history and will represent the first change to the club’s main club partner in 17 years.
“Standard Chartered, Liverpool’s main club partner since 2010, will remain in the position throughout the 2026-27 season before transitioning to become a global partner from the 2027-28 season, continuing one of the longest-standing partnerships in world football.
“Over 17 years as main club partner, Standard Chartered has played an important role in Liverpool’s recent history, sharing some of the club’s most significant moments and working alongside the club to make a positive contribution to both supporters and communities around the world.
“From June 2027, Turkish Airlines will become Liverpool FC’s main club partner, bringing together two organisations with a shared international reach and a commitment to connecting people around the world.”
Newcastle United comparison
The deal raises an interesting talking point regarding Newcastle United on the back of their new sponsorship deal with KNOX as they try to close the commercial gap on the likes of Liverpool.