St James' Park 'huge' update after £30m Newcastle United agreement - set to be unveiled v Manchester City

Newcastle removed the Castore logos at the Gallowgate End and changed the lettering on the East Stand so it was no longer using the Sports Direct typeface. Now, the club have added Adidas logo pattern to the seats in the middle of the East Stand.

It follows the major kit manufacturing deal with Adidas that is understood to be worth around £30million per-season.

Newcastle fan @largeloaf5 shared an image of the East Stand with the new Adidas logo on X which was shared by MagpieMediaX, who wrote: “There is a HUGE new @adidasfootball x #NUFC logo pattern on some seats in the East Stand at St James’ Park! How good does that look?”

The new-look East Stand will officially debut for Newcastle’s next Premier League home match against Manchester City on Saturday, September 28 (12:30pm kick-off). In the meantime, Newcastle will travel to Fulham in the league and AFC Wimbledon in the Carabao Cup third round.

Following the partnership with Adidas, Newcastle have launched three new kits for the 2024-25 season as well as a bespoke clothing range. The Magpies also visited Adidas Headquarters in Herzogenaurach, Germany for a pre-season training camp.

Newcastle were able to agree a deal with Adidas after negotiating an early exit from their manufacturing partnership with Castore.

“We’re delighted to get Adidas,” Newcastle chief executive Darren Eales said last month. “But that took time, because we needed our former contract to end.

“Little by little, as each month goes on, we’re getting more of that infrastructure in place. I’m not naive and know tomorrow the next shock could come, but that’s the beauty of working in football.

“You have the highs and lows, and it’s a rollercoaster ride. I’d like to think the way we tried to measure it is as each season goes by, we’re stronger off the pitch.”