100 jobs and a lifesaving hero - all in the South Tyneside 1963 headlines

What do Burns, Dryden and Masefield have in common in South Tyneside?

The answer is they were all famous literary figures whose names inspired streets in South Shields.

13 more streets named after literary giants

The town already had 29 streets named after famous literary figures, and it was announced in 1963 that a further 13 writers, poets and essayists, including then poet laureate John Masefield, were to be similarly honoured.

A shopping area was to be known as Fielding Court as a tribute to 18th century writer Henry Fielding, author of Tom Jones, and there were to be two closes bearing the names of John Dryden and Robert Burns.

Pictured at the new extension at Cigarette Components Ltd., Jarrow.placeholder image
Pictured at the new extension at Cigarette Components Ltd., Jarrow. | SG

But what else was happening in the borough back then?

There were jobs on the way in Jarrow, where factory expansion plans were revealed.

Cigarette Components took over the lease of the nearby Eskimo Footwear factory.placeholder image
Cigarette Components took over the lease of the nearby Eskimo Footwear factory. | sg

Huge boost on the Bede Trading Estate

One hundred new jobs were created on the Bede Trading Estate after Cigarette Components took over the lease of the nearby Eskimo Footwear factory.

The  Eskimo factory which was taken over in 1963.placeholder image
The Eskimo factory which was taken over in 1963. | sg

Twenty-eight-year-old drayman Harry Harvey risked his life by rescuing Alsatian dog Sheba from a blaze at the Criterion Hotel, in Ocean Road.

Animal-lover Mr Harvey, who was delivering barrels of beer to the pub, dashed upstairs to save the terrified animal.

Four hundred new bus signs

New bus signs were on the way in South Shields and they were to be installed at 400 points across the town, at the cost of £3,300.

The easy-to-read fibreglass signs with rounded corners were mounted on 8ft metal posts.

Lastly, three-year-old Yvonne Bygate, from Hebburn, was in the running to be Miss Pears 1963.

Steve Rider, yo-yo champion was pictured at the Gaumont Cinema Boys' and Girls' Club 59 years ago.placeholder image
Steve Rider, yo-yo champion was pictured at the Gaumont Cinema Boys' and Girls' Club 59 years ago. | sg

She was in the running for a £500 top prize and the title of The Loveliest Little Girl in Britain’.

If you were a fan of the Gaumont cinema, you could see the film of Tom Jones with three performances a day. Or you could see Sheepdog of the Hills at the cinema’s Saturday Morning Club.

Or, if you got along to La Strada, you could see star act Ronnie Carroll as long as you snapped up the last few tickets. Other attractions at the venue included TV’s ‘zippiest musical group’ The Peter Groves Trio.

What are your memories of the 60s in the borough? We would love you to tell us more and you can do just that by emailing [email protected]

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