KNOX sponsor second football club after £80m Newcastle United deal
Newcastle United’s new main sponsors KNOX have partnered with another football club.
Newcastle United’s front-of-shirt and training ground sponsor KNOX have agreed a new multi-year sponsorship with Championship side Wrexham.
As first revealed by The Gazette, KNOX agreed a three-year deal to become Newcastle’s new front-of-shirt sponsor from the 2026/27 season. The deal is worth £60million over a three year period, with an additional £18million paid to rebrand the club’s training ground as The KNOX - taking the total sponsorship package to around £80million.
Now, KNOX has expanded it’s commercial reach in the United Kingdom by agreeing to become Wrexham’s official hydration partner.
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KNOX Hydration chief executive officer John Schaefer said about the deal: "Wrexham AFC represents everything we look for in a partner: ambition, authenticity, community and a relentless drive to grow.
“The club's remarkable journey and its global connection with fans align closely with the KNOX mission as we continue our growth. This partnership gives us an opportunity to bring KNOX to a passionate new audience while supporting the players, supporters and communities that make Wrexham so special."
KNOX is a sports hydration drink built for athletes and went on sale in the UK this summer. The partnership with Wrexham comes as part of the company’s global expansion, having also recently launched in the United States.
Newcastle also unveiled new KNOX branding at its Media Centre this week ahead of Matthias Jaissle’s pre-match press conference.
Speaking on the partnership with KNOX following the training ground sponsorship announcement, Newcastle chief executive officer David Hopkinson said: "We are thrilled to welcome KNOX Hydration as a world-class partner.
“They share our relentless ambition to disrupt the status quo and reach the pinnacle of our respective industries. This isn't just a branding exercise; it’s a performance-led partnership that will also support our community.
“As we integrate KNOX Hydration products into our daily environment at 'The KNOX,' we are giving our players the best possible tools to succeed, while driving the commercial growth necessary to compete at the very top.